Chinese manufacturers seem to have a problem with their brands, and it is that many who decide to change it when they get a certain fame. LeTV happened to be called LeEco, Xiaomi has tried to rename itself as Mi, and now it is UMi who gets on the boat and changes its name.
In an official statement, UMi has announced that they will be renamed UMIDIGI. This new identity according to the company, "clearly says what we are, what we do and our vision for the future." The success we have had with our smartphones makes us want to move to other markets, such as drones, Bluetooth headsets, or Smart Houses.
But even though this change will be immediate, UMi Z will be the last phone to launch under the UMi brand. Curiously, the first phone to launch under its new brand will be the UMIDIGI Z Pro, a terminal that appears to have the same SoC as the UMi Z, ie Helio X27.
The two phones mentioned above will be launched in January, so very soon we will have news of these phones, of which we already know that the UMIDIGI Z Pro will have a dual camera, while the UMi Z no He will have it.
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